First Look: H&M’s Winter 2011 Lookbook

Although you might equate the cold days of winter with a dark, warm color palette, H&M is setting out to prove that winter can be about color—and bold color, at that. The winter 2011 lookbook, which has just been released and features Swedish model Frida Gustavsson, is bursting with pops of color—from electric purple to bright yellow to a dazzling blue. As for the clothes, you will find bubble skirts, chunky knit cardigans, shift dresses, boxy coats, and tailored trousers. The winter 2011 collection will be available at H&M stores later this year.