Here Is The Alexa Chung For Madewell Fall 2011 Campaign

A year has gone by since Alexa Chung’s first capsule collection for Madewell launched, and now it is time for a second go-round. Few details are known about the fall 2011 collection, but here is what we do know: The campaign images were shot in Austin, Texas so as to stay true to the collection’s American road-trip vibe. In addition, Alexa took “heavy inspiration [from] girls in bands who live their looks,” according to Madewell’s head of design Kin Yung Lee. Finally, the collection will arrive in Madewell stores, as well as online at Madewell.com.